'Meet Annie: The Girl Who Could Fly' is one of those rare ads that inspires and motivates viewers in addition to marketing a product. It follows the story of Annie, a bright-eyed elementary school student with the dream of one day flying. After trying myriad quirky solutions to no avail, she decides what she can’t do physically, she can still do on a silver screen. The commercial then follows Annie as she compiles a video of herself soaring unaided through the air, making viewers also want to come up with creative solutions for everyday problems.
'Meet Annie: The Girl Who Could Fly' was produced by New York creative agency Y&R for Dell. If this ad doesn’t make you want to jump up and cross a life goal off your bucket list, you’re one tough cookie to convince.
Persevering Dreamer Ads
'Meet Annie: The Girl Who Could Fly' Inspires Creative Problem Solving
Trend Themes
1. Creative Problem Solving - The trend of inspiring ads that encourage viewers to think creatively and find unique solutions to everyday problems.
2. Motivational Advertising - The trend of ads that not only market a product but also inspire and motivate viewers to pursue their dreams and goals.
3. User-generated Content - The trend of incorporating user-generated content in advertisements to enhance authenticity and connect with the audience.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can explore the opportunity of creating campaigns that inspire and motivate viewers while promoting their products or services.
2. Film and Entertainment - The film and entertainment industry can capitalize on the trend of inspiring ads by creating more storytelling-driven content that resonates with audiences and sparks creativity.
3. Technology and Electronics - The technology and electronics industry can leverage the trend of user-generated content in advertisements to showcase the transformative power of their products and inspire customers to think outside the box.