To honor the men and women battling COVID-19 on the front lines, Mrs. Fields has created a Medical Heroes Collection.
The Mrs. Fields’ Medical Heroes Collection is a selection of tasty cookie tins that honor the work of healthcare workers during the COVID-19 pandemic. There's a wide range of cookie tins to choose from, each of which is branded with a supportive message such as "Our heroes wear scrubs" and "To our heroes on the front line...thank you!" Inside, you'll find a mix of Mrs. Fields’ most popular cookies, including Chocolate Chip and Cinnamon Sugar. The idea behind the collection is that consumers can send a sweet treat to the hard-working healthcare workers in their life as a simple way to say "thank you."
Heroic Cookie Collections
The Mrs. Fields’ Medical Heroes Collection Honors Frontline Workers
Trend Themes
1. Medical Heroes Collection - Creating collections and products that honor and support frontline workers in the medical industry.
2. Branded Supportive Messages - Incorporating supportive messages into product branding to show appreciation and gratitude towards healthcare workers.
3. Gifting for Appreciation - Promoting the act of sending sweet treats as a form of thanking and showing appreciation to healthcare workers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create themed collections that honor and support frontline workers in various industries.
2. Healthcare - Opportunity for healthcare organizations to collaborate with food and beverage companies to create exclusive products that show appreciation towards their own frontline workers.
3. E-commerce and Delivery - Opportunity for e-commerce and delivery services to facilitate the gifting process by offering options for customers to send sweet treats to healthcare workers.