The McDonald's Happy Meals might undergo an eco-friendly upgrade. Many consumers have pointed out the company's lack of sustainable practices, which the fast-food giant aims to change by making its Happy Meals greener. According to the McDonald's company, the Happy Meal fast food toys are set to upgrade; they plan to use recycled plastic or plastic sourced from renewable materials to create their toys in the future.
There are no confirmed dates thus far; however, Regina Lim, a Malaysian designer, created a conceptual series of Happy Meal package designs, dubbed the Happier Meal. The Happier Meal is free of plastic and made from sustainable materials. Moreover, the designer created a forest-themed design that incorporates all of McDonald's iconic branding with a fairytale twist inspired by the forests in East Malaysia.
Sustainable Forest-Themed Kids Meals
McDonald's Happy Meals are Conceptualized with Eco Packaging
Trend Themes
1. Eco-friendly Kids Meals - There is a growing demand for sustainable kids meals within the fast-food industry, opening up opportunities for companies to innovate and create eco-friendly packaging and toys for kids meals.
2. Plastic-free Toys - As consumers become more aware of the impact of plastic waste on the environment, companies can create innovative solutions to reduce plastic in kids' toys and utilize more sustainable materials like recycled or renewable plastic to create them.
3. Sustainable Packaging Design - With consumers demanding more eco-friendly packaging, there is an opportunity for companies to create innovative, sustainable packaging designs that are not only better for the environment but also appeal to consumers who are conscious about sustainability.
Industry Implications
1. Fast-food Industry - Fast-food chains can capitalize on the growing demand for eco-friendly kids meals by innovating and creating sustainable packaging and toys that appeal to this environmentally conscious market.
2. Packaging and Recycling Industry - As fast-food chains aim to reduce their reliance on plastic packaging and shift towards more sustainable options for their packaging needs, the packaging and recycling industries have an opportunity to innovate and create unique solutions to meet these demands.
3. Toy Industry - The demand for plastic-free and sustainable toys creates an opportunity for the toy industry to innovate and create new products that are both environmentally friendly and appealing to children.