For one week, consumers can access a promotion that's exclusive to McDonald's app users, which offers a free McDonald's bakery item with the purchase of any size of its Premium Roast coffee or an Iced McCafé beverage.
To access the promotion, those with access to a participating location just enter their coffee order, and then choose the bakery item of their choice. This includes McDonald's new Apple Fritter, Blueberry Muffin, and Cinnamon Roll. As they're able to use the promotion once per day, users can try out all three of the new bakery items with their daily cup of coffee.
The promotions will be available through the McDonald's app beginning November 3rd, and will run until the 9th.
App-Specific Bakery Giveaways
McDonald's Bakery Items are Free with the Purchase of a Coffee
Trend Themes
1. App-specific Giveaways - Promotions exclusive to app users offer free bakery items with beverage purchase, increasing app engagement and customer loyalty.
2. Food-app Integration - Incorporating app promotions into food purchases incentivizes customers to download and use restaurant apps for exclusive offers.
3. Daily Promotions - Offering daily promotions encourages repeat app usage and increases customer satisfaction by providing variety in bakery choices.
Industry Implications
1. Fast Food - Fast food chains can implement app-specific promotions to boost sales, attract new customers, and enhance customer experience.
2. Restaurant App Development - Developers can create and enhance restaurant apps to integrate promotions and provide a convenient platform for customers to access limited-time offers.
3. Bakery and Coffee - Bakery shops and coffee houses can adopt app-specific giveaways to drive foot traffic, increase beverage sales, and introduce new bakery items to customers.