Sneakers made of cow hide - patent and premium leather - are at once stunning and styling. Ato Matsumoto's brand was highlighted when Kanye West had a pair of boots. Now the Japanese designer has a new set consisting of black, and all silver. Two velcro straps keep things tight. They will be released world wide on April 4.
Implications - This featured article is a good example of how celebrities can change a businesses forever. Businesses that can get on the good side of a celebrity will all of a sudden be seen as wondrous in the eyes of the public. Celebs are one of the biggest and best product influencers in the entire world.
Leather Space Boots
Matsumoto Sneaky Boots
Trend Themes
1. Leather Sneakers - There is a growing demand for sneakers made of leather, creating an opportunity for designers to create new and innovative designs.
2. Velcro Straps - Velcro straps are making a comeback as a stylish and convenient alternative to traditional laces, offering an opportunity for brands to incorporate them into their designs.
3. Celebrity Influence - Celebrity endorsement can have a huge impact on a brand's visibility and reputation, creating an opportunity for businesses to collaborate with influencers and leverage their influence.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend towards leather sneakers and velcro straps to create stylish and functional footwear designs.
2. Marketing - The celebrity endorsement trend presents an opportunity for marketing agencies to assist brands in collaborating with influencers and leveraging their popularity to increase visibility and sales.
3. Leather Goods Manufacturing - The demand for leather sneakers presents an opportunity for manufacturers to create new and innovative products that cater to this emerging market.