Extreme hobbies continue to grow. The latest is the matchstick replica of London's Tower Bridge. It took the artist Michael Williams ten years of working every evening to finish the six foot long model. He estimates it took 1.6 million matchsticks and the project is illuminated with LED lights that will last for about 100,000 hours.
It's for sale to finance, the proceeds of which will go towards his next secret project.
Implications - Not all consumers have the ability to take up expensive hobbies and this is what has caused the rise in DIY crafts. People are taking to creating their own projects and relying on their own creativity and scrap materials they already have.
1.6 Million Matches Makes Monument
Tower Bridge Matchstick Replica
Trend Themes
1. Extreme Hobbies - Opportunity for businesses to cater to the growing market of consumers interested in unique and unconventional hobbies.
2. DIY Crafts - Businesses can tap into the trend of consumers seeking creative outlets through providing DIY craft kits and materials.
3. Replica Art - Innovation opportunities exist for artists and craftsmen to create unique replicas of famous landmarks using unconventional materials.
Industry Implications
1. Craft Supplies - The craft supplies industry can capitalize on the DIY crafts trend by offering a wide range of materials and tools for consumers to create their own projects.
2. Art and Sculpture - Artists and sculptors can explore the market for replica art by creating unconventional replicas of famous landmarks that appeal to collectors and enthusiasts.
3. Entertainment and Collectibles - The entertainment and collectibles industry can offer matchstick replica kits or finished replicas of famous landmarks to cater to enthusiasts and collectors.