This year Suntory has named its 100% recycled or plant-based material bottles the 'Mata-aeru (Let's meet again) Bottle.' The bottles are available in two sizes, the 600ml and 650ml bottles in the relaunch of the 'GREEN DAKARA Yasashii Mugicha' drinks.
The Mata-aeru (Let's meet again) Bottle's meaning is related to the origins of its materials. When the bottles are recycled properly, they can be used to make new bottles over and over again -- reiterating its statement to meet its consumer again. The consumer-friendly logo of a hat-wearing character saying "See you" and "Sustainable Bottle" makes consumers more conscious of what they are buying to make them aware of their environmental impact.
Suntory is committed to becoming 100% sustainable by 2030. The company was the first in Japan to introduce PET bottles made of 100% recycled materials in 2012. The company is conscious of its ecological footprint and has developed more sustainable packaging and labeling for its products.
Sustainable Beverage Bottles
Suntory’s Mata-aeru Bottle are Made of Eco-Friendly Materials
Trend Themes
1. Eco-friendly Packaging - There is an opportunity to explore new and innovative sustainable packaging solutions.
2. Circular Economy - There is an opportunity to create a closed-loop system where waste is minimized and resources are reused.
3. Brand Sustainability Messaging - There is an opportunity to effectively communicate sustainability messaging to consumers through branding and marketing efforts.
Industry Implications
1. Beverage Industry - Manufacturers and suppliers within the beverage industry can explore sustainable packaging solutions to reduce their environmental impact.
2. Packaging Industry - The packaging industry can focus on creating more eco-friendly materials and developing closed-loop systems for waste reduction.
3. Marketing Industry - Marketing professionals can work with brands to effectively communicate their sustainability messaging to consumers and drive sales through conscious consumerism.