The MasterDog Light campaign urges pet owners to not let their dogs be trapped by their weight. Just like people, they need to eat right and exercise regularly in order to lead happy, healthy lifestyles. Since most animals are naturally active, especially dogs, food like MasterDog Light enables them to indulge in the events and experiences that give them a sense of freedom.
Santiago-based ad agency Prolam Y&R visualizes this lack of freedom in the MasterDog Light campaign by leashing fit dogs to their actual overweight selves. The leash chains them, stopping them from chasing the cat, catching the frisbee or checking out the fine female dog. MasterDog Light urges people to "free your dog" with their food products.
Fat-Free Dog Ads
The MasterDog Light Campaign Encourages Healthy and Active Pet Lives
Trend Themes
1. Pet Obesity Awareness - Opportunity for companies to create innovative solutions that promote healthy pet lifestyles.
2. Healthy Pet Food - Room for companies to create and market low-fat, nutritious pet food products.
3. Pet Exercise Products - Demand for companies to develop and market products that help pets exercise regularly.
Industry Implications
1. Pet Food Industry - Companies in the pet food industry can create and market low-fat food products.
2. Pet Healthcare Industry - Opportunity for companies in the pet healthcare industry to promote pet obesity awareness and healthy lifestyles.
3. Pet Exercise Industry - Companies in the pet exercise industry can create and market exercise products for pets.