Although the Marc Ecko Handbag campaign has actress AnnaLynne McCord strategically wearing only couple of purses, they are not a incredibly racy ads. Instead, there is a romantic element that is achieved by way of the early morning-esque lighting used.
Photographed by Tony Duran, the Marc Ecko Handbag ad campaign showcases this "proper bombshell" beautifully as described by the designer. Yet in the end, it is all about the purses featured. Thankfully, it is an affordable line, ranging from $60 to $85 at Macy’s.
Purse-Covered Celebs
The Marc Ecko Handbag Ad Campaign Stars AnnaLynne McCord
Trend Themes
1. Celebrity-backed Campaigns - Opportunity for brands to leverage celebrity endorsements and create captivating ad campaigns.
2. Romantic Aesthetic - Brands can explore the use of soft lighting and romantic elements in their advertising to create a captivating and alluring aesthetic.
3. Affordable Luxury - There is a demand for high-quality, yet affordable products, creating an opportunity for brands to offer luxury items at accessible price points.
Industry Implications
1. Fashion Retail - Fashion brands can collaborate with celebrities to create ad campaigns that drive sales and enhance brand image.
2. Photography - Photographers can explore the use of lighting techniques and romantic aesthetics to capture attention and create visually stunning campaigns.
3. Retail - Retailers can tap into the trend of affordable luxury by offering high-quality products at affordable prices to cater to budget-conscious consumers.