Breakfast and dessert are about to collide in a delicious way because Jeni's just launched new Maple Soaked Pancakes Ice Cream.
Jeni’s Splendid Ice Creams is currently on a mission to break a world record for the most people eating ice cream for breakfast. As part of this challenge, the brand has rolled out its newest breakfast-themed flavor: Maple Soaked Pancakes Ice Cream. The new flavor is described as a " swirl of mouthwatering, salted butter and Vermont maple syrup ice creams with fluffy pancake bites." The new Maple Soaked Pancakes flavor is available by the pint in Jeni’s shops, at jenis.com, and in select retailers nationwide starting this week. You can also get it by the scoop in Jeni’s shops starting January 31, 2022.
As for the world record challenge, Ice Cream for Breakfast Day will take place on Saturday, February 5, 2022, and anyone interested in participating is encouraged to share a picture of themselves enjoying ice cream for breakfast with the hashtag #IceCreamIsBreakfast between 9 a.m. and noon.
Pancake-Flavored Ice Creams
Jeni’s Just Debuted Maple Soaked Pancakes Ice Cream
Trend Themes
1. Breakfast-inspired Foods - There is a trend towards creating breakfast-themed flavors in the dessert category, and companies can take advantage of this trend by innovating with unique flavor combinations in their products.
2. Interactive Marketing Campaigns - The Ice Cream for Breakfast Day challenge is an example of an interactive marketing campaign that encourages consumer engagement and can increase brand awareness and loyalty.
3. Online Retailing - The availability of the Maple Soaked Pancakes flavor on Jeni's website and select retailers nationwide shows the growing trend towards online retailing and the potential for reaching a wider customer base through e-commerce channels.
Industry Implications
1. Ice Cream and Frozen Desserts - There is an opportunity for ice cream and frozen dessert companies to create more breakfast-themed flavors and differentiate their products in a crowded marketplace.
2. Food and Beverage Marketing - Interactive marketing campaigns such as Ice Cream for Breakfast Day can be adapted to various food and beverage industries to increase consumer engagement including experiential activations in grocery stores or pop-ups that showcase new products.
3. E-commerce - The rise of online retailing and e-commerce has created new opportunities for food and beverage companies to expand their customer base, access new markets, and innovate with digital marketing campaigns that stimulate consumer engagement.