After the first 'Maneater Eyeshadow Palette' that Tarte released saw much success, the popular beauty brand decided to come up with a fresh variation of it, which includes a total of nine versatile shades, which can easily be combined to achieve a natural or smokey look.
The shades in the Maneater Eyeshadow Palette Volume 2 are dubbed: Meow, Passion, Foxy, Purr, Saucy, Hypnotic, Midnight, Lace, and Cat Call. These shades range from a bright hue of creamy white, to a deep charcoal. In between, there's plenty of browns and burgundy-hued shades to choose from as well.
The palette uses ingredients like Amazonian clay, mineral pigments, and vanilla, enabling it to be worn for hours without any creasing while nourishing the skin and smelling great.
Long-Wearing Versatile Eyeshadows
Tarte Dropped a Second Edition of Its Maneater Eyeshadow Palette
Trend Themes
1. Versatile Eyeshadow Palettes - Beauty brands are innovating by creating versatile eyeshadow palettes that offer a range of shades and can be used to achieve multiple looks.
2. Long-wearing Makeup - The development of long-wearing makeup is disrupting the beauty industry by offering beauty products that stay put for extended periods of time.
3. Natural Ingredients - Beauty brands are adding natural ingredients like Amazonian clay and vanilla to their makeup products in an effort to appeal to consumers who are prioritizing clean beauty.
Industry Implications
1. Beauty Industry - The beauty industry is constantly innovating and introducing new makeup products, making it an area ripe for disruption and growth.
2. Natural Health and Wellness Industry - The trend toward using natural ingredients in makeup and other beauty products is creating opportunities for the natural health and wellness industry.
3. Fashion Industry - As beauty and fashion continue to intersect, there is an opportunity for fashion brands to collaborate with beauty brands to create unique makeup and fashion collaborations.