It’s official, text messaging lingo has come out of the cyber realm and landed in mainstream society. I was amused when I saw these ads at the BCBG in Toronto, Canada, which feature texting shorthand as part of a window display.
While the phrases used (lol, fyi, and omg) are pretty common and have been around for quite some time, I’ve never seen a company use them in a print ad for a window display. By doing this, BCBG Max Azria has legitimized texting shorthand and given it validity as colloquial English.
Wow! The English language just got a whole lot more complicated. I wonder if we’ll be talking in cyber shorthand soon?
Cyber Speak Store Fronts
BCBG Max Azria Uses Texting Lingo In Window Displays
Trend Themes
1. Mainstream Adoption of Texting Lingo - BCBG Max Azria's use of texting shorthand in window displays highlights the growing acceptance and integration of texting lingo into mainstream society.
2. Creative Incorporation of Language in Advertising - The use of texting abbreviations in print ads presents an opportunity for companies to create attention-grabbing and relatable advertising campaigns.
3. Legitimization of Cyber Shorthand - BCBG Max Azria's incorporation of texting lingo in their window displays validates and legitimizes the use of cyber shorthand as a recognized form of language.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the trend by incorporating texting lingo in their marketing campaigns and in-store displays to appeal to tech-savvy consumers.
2. Advertising and Marketing - Ad agencies and marketers can explore the use of texting abbreviations in advertising strategies to engage younger demographic and create a sense of familiarity.
3. Language and Communication - The integration of texting shorthand into mainstream society opens up new opportunities for language experts, educators, and linguists to study and analyze its impact on communication.