At first glance, the Maeklong Market in Thailand is just like any other farmer's market, where vendors sell their vegetables, fruits and other organic food items.
The unique part about this particular market, though, is that the vendor's displays must be more mobile than most, as they must make way for passing trains several times every day.
As shown in the video, the quick in-and-out movements are quite reminiscent of street hockey games, where kids move their goalie nets to the roadside as soon as a player yells "CAR!"
Dangerous Farmer's Markets
Thai Maeklong Market Takes Place On Train Tracks
Trend Themes
1. Mobile Markets - There is an opportunity for vendors to create mobile markets that can adapt to unpredictable situations like the passing of a train.
2. Alternative Market Spaces - There is an opportunity to explore different and unique market spaces that can attract customers and add value to offerings.
3. Experiential Shopping - There is an opportunity to innovate on the shopping experience by creating markets that provide unique, memorable experiences to customers.
Industry Implications
1. Retail - Retailers can explore alternative and unconventional market spaces that can elevate their offerings and provide unique experiences to customers.
2. Transportation and Logistics - This market demonstrates an interesting intersection between transportation and logistics and food retail, and there is an opportunity to explore the possibilities here.
3. Hospitality and Tourism - Alternative markets like this can be an interesting point of attraction for tourists looking for unique experiences in their travels.