MADWOMEN Collective has joined with Reebok for a female-focused MADWOMEN x Reebok Classic Leather release, featuring the all-new ‘Thirsty Blue’ and ‘Purple Oasis’ colorways. The new iterations were designed in partnership with the collective, which focuses on art direction, production, and talent placement. The new ‘Classic Leather’ sneakers are designed with neutral grey and white uppers that are accented with lavender and pastel blue tones throughout. The outsole features the two colors in a translucent, muted tone that contrasts the otherwise light shoe.
MADWOMEN branding can be found on the tongue and outsole in a whimsical colored font. The insoles also match the blue and purple color scheme, providing consumers with a basic pastel-toned sneaker. The collaboration will launch on June 24 on the Reebok website.
Collective-Designed Pastel Sneakers
MADWOMEN Collective Revamps the Reebok 'Classic Leather'
Trend Themes
1. Collective-designed Footwear - Opportunity for brands to collaborate with design collectives for unique footwear releases.
2. Pastel-tone Accents - Growing trend in fashion and footwear towards incorporating pastel-tone accents for a soft and playful aesthetic.
3. Translucent Outsoles - Increasing popularity of translucent outsoles in footwear design for a modern and unique look.
Industry Implications
1. Fashion Design - Opportunity for fashion designers to experiment with pastel-tone accents in their designs.
2. Footwear Manufacturing - Footwear manufacturers can adopt translucent outsoles in their designs to differentiate from competitors.
3. Art Direction - Creative agencies and art directors can collaborate with footwear brands to develop collective-designed releases that showcase unique aesthetic designs.