Madrid Skateboards, a brand that's based in Huntington Beach, California, worked alongside Vans in order to design a pair of sneakers that are covered in an unconventional insect pattern.
Mostly black, the monochromatic colorway is interrupted by a series of flies that are scattered across part of the upper, as well as the bright blue, pink and green logo for Madrid Skateboards. The iconic 'Sk8-Hi Pro' model from Vans is used for the model, making for sneakers that are casual, comfortable and versatile to wear. The use of this also speaks to the youthful skater demographic that both Madrid Skateboards and Vans look to appeal to.
Dubbed the 'Madrid Flypaper,' the sneakers were reportedly made in celebration of Madrid Skateboards' 40th anniversary and the 50th of Vans.
Collaborative Insect Sneakers
Madrid Skateboards and Vans Joined Up for a Celebratory Release
Trend Themes
1. Collaborative Sneaker Designs - Opportunity for brands to collaborate on unique and unconventional sneaker designs.
2. Insect-patterned Footwear - Growing trend of using insect patterns on footwear for a bold and eye-catching look.
3. Youthful Skater Demographic - Targeting the youthful skater market with casual and versatile sneakers.
Industry Implications
1. Fashion and Apparel - Innovative collaborations between brands can disrupt the fashion and apparel industry, creating unique and appealing products.
2. Footwear - The use of unconventional patterns, such as insects, on sneakers presents an opportunity for disruption and capturing consumer attention.
3. Skateboarding - The collaboration between Madrid Skateboards and Vans taps into the skater demographic, presenting an opportunity for disruptive branding and product development.