Airbnb recently launched the 'Made Possible by Hosts' campaign after a year of cutting digital advertising in light of the global pandemic. The new marketing scheme highlights the brand's key value: "unique experiences, magical connections with local hosts and a community of hosts and guests."
The Made Possible By Hosts campaign highlights "the little touches to the big gestures—this is what makes hosted travel on Airbnb so special." The heartfelt storytelling underscores important life memories, such as a reunion between families, a farewell vacation, and the first holiday celebration post-pandemic. Accompanying the video is the iconic and emotional song by Dolly Parton, 'I Will Always Love You' alongside a Goldspot cover of the classic Sonny and Cher hit, 'I Got You Babe.'
Heartfelt Post-Covid Travel Campaigns
Airbnb Debuts the 'Made Possible by Hosts' Campaign
Trend Themes
1. Heartfelt Post-covid Travel Campaigns - Airbnb's new 'Made Possible by Hosts' campaign highlights the emotional aspect of travel experiences, presenting an opportunity for travel brands to appeal to customers' desire for authentic connections.
2. Magical Connections with Local Hosts - Airbnb's focus on unique experiences and connections with local hosts presents an opportunity for the hospitality industry to create personalized and memorable travel experiences for their guests.
3. Storytelling in Travel Marketing - The success of Airbnb's 'Made Possible by Hosts' campaign shows the potential of emotional storytelling in travel marketing, urging the tourism industry to find unique and heartfelt ways to connect with customers.
Industry Implications
1. Hospitality - In the hospitality industry, highlighting unique, authentic experiences and connections with local hosts presented an opportunity for creating memorable, personalized travel experiences for guests.
2. Travel and Tourism - Airbnb's successful campaign shows the potential of emotional storytelling in travel advertising, urging the travel and tourism industries to find unique ways to engage with customers and convey the emotional benefits of travel.
3. Advertising and Marketing - Airbnb's campaign highlights the importance of storytelling in marketing and advertising, urging businesses to create emotional connections with their audience through heartfelt and compelling narratives.