The MAC Holiday collection for 2014 is titled 'Red, Red, Red' and is featured in a romantic and rocker themed campaign. The collection's branding is youthful and edgy, putting focus on its crimson theme and on daring styling that would fit a night-time event.
This collection is made up of a punchy red lipstick and lipglass shades along with luminescent beauty powder and blush hues. This MAC Holiday collection also features the cosmetic label's signature nail lacquer that is also available in a number of vivid shades.
If you're a fan of the Canadian cosmetics brand, you'll love this fresh and timeless collection. 'Red, Red, Red' boasts classic red lipstick and blush products that are re-translated for the modern woman and MAC consumer.
Romantic Rocker Cosmetics
The Latest MAC Holiday Collection is Titled 'Red, Red, Red'
Trend Themes
1. Youthful Branding - Opportunity for cosmetics companies to create edgy and youthful branding to appeal to a younger market.
2. Bold Lip Colors - Opportunity for cosmetic companies to release daring and punchy lip colors for a glam nighttime look.
3. Modern Classic - Opportunity to reinterpret and update classic cosmetic products to resonate with modern consumers.
Industry Implications
1. Cosmetics - The cosmetics industry has an opportunity to create innovative and edgy collections to appeal to a younger demographic.
2. Fashion - The fashion industry can collaborate with cosmetic companies to create cohesive and on-trend campaigns for product releases.
3. Beauty - The beauty industry has an opportunity to showcase and promote bold and daring makeup looks using the 'Red, Red, Red' collection.