In celebration of the Chinese New Year, iconic sneaker brand New Balance and Lunar released the premium New Balance M1500 YOR 'Year of the Rat.' These uber-chick shoes are a new iteration of the brand's classic 15000 and feature an eye-catching pigskin suede upper wit chocolate brown overlays and an off white collar.
The New Balance M1500 YOR 'Year of the Rat' sneakers are part of the 'MADE IN ENGLAND' collection, which, as the name suggests, means that the shoes were produced ethically in England. Lastly, these New Balance shoes are designed for comfort thanks to the ENCAP Reveal technology that cushions and protects your foot.
Consumers can purchase theNew Balance M1500 YOR 'Year of the Rat' sneakers online and in select retailers for €180.
Chinese New Year-Celebrating Sneakers
The New Balance M1500 YOR 'Year of the Rat' Just Launched
Trend Themes
1. Ethical Production - The New Balance M1500 YOR 'Year of the Rat' sneakers are part of the 'MADE IN ENGLAND' collection, presenting an opportunity for brands to highlight ethically produced products.
2. Chinese New Year Collaborations - The collaboration between New Balance and Lunar for the Chinese New Year celebration showcases the potential for other brands to collaborate for festive limited-edition releases.
3. Premium Materials and Design - The New Balance M1500 YOR 'Year of the Rat' sneakers feature a pigskin suede upper with chocolate brown overlays, demonstrating the market demand for premium materials and unique design elements.
Industry Implications
1. Footwear - The launch of the New Balance M1500 YOR 'Year of the Rat' sneakers highlights the ever-evolving trends and opportunities within the footwear industry.
2. Fashion - The collaboration between New Balance and Lunar for the Chinese New Year celebration showcases the potential for unique collaborations and limited-edition releases in the fashion industry.
3. Ethical Manufacturing - The 'MADE IN ENGLAND' collection by New Balance emphasizes the growing importance of ethical manufacturing practices in the industry, providing an opportunity for brands to prioritize sustainability.