The cosmetics industry can find inspiration from unique places, and Lush's Goddess Bath Bomb did exactly that, as it drew inspiration from Ariana Grande's popular 'God is a Woman' music video.
In July, the brand announced it was working on a prototype of the bomb following a customer's suggestion on Twitter. Now, the gorgeous purple bath bomb has been confirmed. The product shares a liking to the substance the songstress was seen bathing in, enabling consumers and fans of Grande to "bathe feeling like a goddess."
The bath bomb will be available from November 22nd in select locations throughout North America and features a dominantly purple colorway that's complete with hints of pink, silver and blue.
Music Video-Inspired Bath Bombs
Ariana Grande Inspired Lush's Goddess Bath Bomb
Trend Themes
1. Music Video-inspired Products - Brands can tap into the popularity of music videos to create unique and innovative products that resonate with consumers.
2. Social Media Collaboration - Companies can harness the power of social media platforms like Twitter to collaborate with customers and turn their suggestions into marketable products.
3. Celebrity Brand Partnerships - Collaborating with popular celebrities or influencers can help brands create buzz-worthy products that appeal to their fan base.
Industry Implications
1. Cosmetics - Cosmetics brands can incorporate inspiration from various sources, like music videos, to create immersive and appealing products for their customers.
2. Retail - Retailers can leverage the popularity of music videos and social media collaboration to offer exclusive and limited edition products that drive customer interest.
3. Entertainment - The entertainment industry can explore collaborations between musicians, artists, and brands to create unique cross-promotional opportunities, such as bath bombs inspired by music videos.