Taking inspiration from the growth and withering cycle of life is this Lush perfume called 'Death & Decay.' The scent is grounded in floral with the intention of conveying the emotion of fearlessness and acceptance for the natural life process.
The fragrance has a pungent note mixed with floral aromas to provide a calmness and stillness through scent. The idea is that the perfume encourages wearers to remain aware and in acceptance of the present moment. This is done through notes of ylang ylang, rose and jasmine essential oils sourced naturally. The fragrance is highly concentrated and dispensed using a dropper onto the body. It can be used for everyday wear or to support meditative practices.
Aromatic Decay Fragrances
The 'Death & Decay' Lush Perfume Highlights the Beauty of Withering
Trend Themes
1. Natural Fragrances - Opportunity for fragrance companies to innovate by offering scents made solely from naturally sourced essential oils.
2. Mindfulness Products - Opportunity for brands to create products that promote mindfulness and self-reflection, such as scents that encourage wearers to remain aware of the present moment.
3. Reimagined Death - Opportunity for businesses to offer products that normalize and celebrate death and its natural role in the cycle of life, such as the Death & Decay fragrance.
Industry Implications
1. Fragrance Industry - The fragrance industry can create innovative products by incorporating flower scents and natural oils with mindfulness techniques to promote a calmness and acceptance for discerning customers.
2. Wellness Industry - Innovative brands can create scents that encourage mindfulness and self-reflection, and promote holistic wellness.
3. Funeral Industry - The funeral industry could offer products that celebrate the natural process of death as seen in the Death & Decay fragrance, and normalizes death as a part of the life cycle.