In anticipation of Halloween, Lush Cosmetics is launching an epic Halloween party for customers at all of its Canadian locations. The event will take place on Saturday, October 19th from 12-4 pm and will include an interactive, hands-on experience.
Attendees will learn how to make their own Lord of Misrule Bath Bomb -- a spectacular bath product full of vibrant and spooky colors -- that they'll be able to bring home with them. In addition, the Lush Cosmetics Halloween event will include a tarot reading that will help attendees discover what their next bath and bath bomb will be. Lastly, customers will also be privy to a sneak peek of the brand's new Christmas 2019 products.
Skincare-Branded Halloween Events
Lush Cosmetics Debuts a Halloween-Themed Interactive Event
Trend Themes
1. Halloween Themed Events - Businesses can leverage the excitement around Halloween by hosting themed events that offer interactive and immersive experiences to customers.
2. DIY Bath Products - A trend in the self-care industry is offering customers the opportunity to create their own bath products, which can be a unique and personalized experience for the customer.
3. Tarot Readings - Incorporating spiritual activities like tarot readings into events/activities of a business can attract customers who are interested in wellness and spirituality.
Industry Implications
1. Skincare - Companies in skincare industry can host interactive Halloween-themed events, offering immersive experiences such as DIY bath bomb making and tarot readings for customers.
2. Retail - Retailers can offer similar interactive and immersive experiences to customers, providing the opportunity for product education and customer engagement.
3. Event Planning - Businesses that specialize in event planning can assist companies in creating and executing interactive Halloween-themed events to improve brand awareness and customer experience.