Zeke's Lunchbox is the creation of two Australian designers, Venus Mackey and Jupiter Rich. Their collection focuses on quirky “anything plastic†streetwear with hand detailing such as embroidery, knitting and cross stitching. Many pieces also include found and recycled objects.
I think the lunchbox-inspired hair piece above is a must-have, and truly unique!
Implications - Though the use of recycled materials, or upcycling, has been accepted as a staple in the design industry, unabashed upcycling is a fairly new development. This refers to the use of recycled materials that are meant to look recycled, providing eco-conscious consumers with a way to let the rest of the world know that they care about the planet.
Recycled Plastic Streetwear
Quirky Accessories by Zeke's Lunchbox Push Boundaries of Fashion
Trend Themes
1. Quirky Streetwear - Opportunity for fashion brands to explore the market for unique and unconventional clothing made from recycled materials.
2. Unabashed Upcycling - Potential for upcycled fashion brands to create intentionally recycled-looking garments that appeal to eco-conscious consumers.
3. Found Object Fashion - Emerging trend of incorporating found and recycled objects into fashion design for a one-of-a-kind aesthetic.
Industry Implications
1. Fashion - Fashion brands can seize the opportunity to create sustainable and quirky streetwear using recycled materials and found objects.
2. Design - Designers have the potential to innovate in the field of unabashed upcycling and explore creative ways to incorporate recycled materials into their designs.
3. Eco-conscious Retail - Opportunity for stores and online retailers to cater to the growing demand for eco-friendly and unconventional fashion made from recycled materials.