Dropbox and The Infatuation have partnered to help the millions of Americans struggling to adjust to the working from home lifestyle, with a week-long lunch delivery program dubbed Lunch Dropbox.
Working from home has altered the lives of millions of people in America, with many complaining about a lack of regulation and negative mental health effects. Shorter and irregular lunches are a product of that, and can have adverse effects on the worker both physically and mentally. Lunch Dropbox serves as a solution to this problem, as its helping people upgrade their lunches in a nutritious way that supports local restaurants. For the week this initiative was running, consumers could choose to have their lunch delivered from one of three local eateries.
Local Lunch Delivery Programs
Lunch Dropbox is a Week-Long Pilot from Drop Box and Infatuation
Trend Themes
1. Local Lunch Delivery Programs - The rise of lunch delivery programs provides an opportunity for disruption in the food delivery industry.
2. Working From Home Lifestyle - Adjustment to the new normal of working from home presents an opportunity to innovate in areas such as mental health practices and workplace regulations.
3. Supporting Local Eateries - The trend of supporting local businesses presents opportunities for innovative marketing and partnership programs between restaurants and tech companies.
Industry Implications
1. Food Delivery - Food delivery companies can disrupt the market by offering more personalized and localized options for lunch deliveries.
2. Mental Health - Opportunities exist in the mental health industry to develop innovative practices that address the effects of working from home on employees' mental well-being.
3. Tech and Local Restaurants - Promotion and partnership opportunities exist for tech companies looking to support local restaurants during a time of decreased business due to pandemic restrictions.