Skincare brand La Roche-Posay released a lunar new year serum kit featuring its Pure Vitamin C10 in celebration of the holiday. The packaging of the serum kit contains images of a rabbit as this year is the year of the rabbit according to the zodiac calendar. There are also images of lunar lanterns in different colors, as lunar lanterns are a traditional item that is a part of the lunar new year celebration.
The serum kit has also included three following gifts with each purchase. These gifts are 50 mL of Micellar Water Ultra and 10 mL of Hyalu B5 Serum. The benefits of this Vitamin C10 serum are its anti-oxidant properties, combating wrinkles and irregular texture on the skin. It also contains a 10% concentration of pure vitamin C with salicylic acid. Additionally, this serum kit is suitable for people with all skin types, including sensitive skin. The serum kit is available for purchase and is priced at $67.50.
Lunar New Year Serums
La Roche-Posay Delivers Pure Vitamin C10 with a Lunar New Year Edition
Trend Themes
1. Holiday-themed Skincare - Skincare companies can take advantage of holidays and events as a marketing opportunity to release themed beauty products, like La Roche-Posay's Lunar New Year serum kit.
2. Combining Anti-aging and Sensitive Skincare - Creating a serum that combats wrinkles and irregular texture on the skin, while also being suitable for people with all skin types, like La Roche-Posay's Pure Vitamin C10 serum, has disruptive innovation opportunities in the skincare industry.
3. Incentivizing Purchases with Gifts - Offering free gifts with purchase, like La Roche-Posay's Micellar Water Ultra and Hyalu B5 Serum, is a marketing tactic that could encourage consumers to purchase products and try new ones in the beauty industry.
Industry Implications
1. Skincare - The skincare industry can utilize holiday themes, combine anti-aging and sensitive skincare, and incentivize purchases with gifts to disrupt the market, as seen with La Roche-Posay's Lunar New Year serum kit.
2. Beauty - The beauty industry can explore creating themed skincare products, focusing on sensitive skin and anti-aging, and offering free gifts with purchase to innovate new marketing strategies like La Roche-Posay's Lunar New Year serum kit.
3. Marketing - Marketers can examine La Roche-Posay's Lunar New Year serum kit's product launch and implement similar tactics, such as holiday themes, free gifts with purchase, and an emphasis on skincare that meets specific skin needs, in various industries.