The saying 'you are what you eat' has never been more true than in these Luftal Anti-Gas ads.
Using iconic musicians as its basis to relating to an audience, the campaign features familiar faces (in pig form) like The Ramones and Slash. The Luftal Anti-Gas ads are quirky and fun in a way that will instantly grab your attention, and the use of big stars doesn't hurt either. Created by advertising agency Fischer&Friends in Sao Paulo, Brazil, the images are accompanied with the clear and direct copy "Food makes noise."
If you're the type to put your favorite celebrities on a pedestal, these Luftal Anti-Gas ads may just relieve you of the notion that stars don't suffer from the same annoyances as yourself.
Gassy Musician Ads
This Luftal Anti-Gas Campaign Stars The Ramones and Slash
Trend Themes
1. Celebrity-endorsed Advertisements - The use of iconic musicians such as The Ramones and Slash in the Luftal Anti-Gas campaign successfully captures audience attention, creating opportunities for more brands to explore celebrity endorsements.
2. Humorous and Quirky Ads - The use of quirky and fun ads in the Luftal Anti-Gas campaign successfully grabs audience attention, creating opportunities for more brands to use humor in their advertisements.
3. Relatable Advertising Campaigns - The relatable nature of the Luftal Anti-Gas campaign appeals to audiences, creating opportunities for more brands to use relatable elements in their advertising strategies.
Industry Implications
1. Consumer Goods - Consumer goods companies can use the celebrity endorsement trend in their advertisements, using relatable and humorous elements to captivate consumers and increase brand recognition.
2. Entertainment - Entertainment companies can explore the use of iconic musicians and humorous elements to create compelling advertisements that attract audiences and increase engagement.
3. Marketing and Advertising - Marketing and advertising companies can learn from the successful implementation of celebrity endorsements, humor and relatable elements in the Luftal Anti-Gas campaign to create more effective campaigns for their clients.