The LRG Spring 2011 Collection campaign does something I wouldn't have expected from a clothing company: it puts its product through the exact kind of wear it claims to be designed for.
This photo shoot was shot on-location in the San Juan Islands off the coast of Washington state and what makes it remarkable is that the models and the photography team actually spent a weekend exploring the area in helicopters, planes, on foot, and even on boats. The result is a natural and organic collection of photos that showcase the LRG Spring 2011 Collection without looking like just another manufactured and completely contrived fashion photo shoot.
The models and clothing in this shoot look and seem real, which will no doubt be greatly appealing to their target market demographic.
Adventurous Spring Fashion
LRG Spring 2011 Collection Puts its Money Where its Mouth Is
Trend Themes
1. Authentic Experiential Marketing - Clothing companies can engage consumers by creating photo shoots that showcase their products in real-life situations.
2. Adventure-driven Fashion Campaigns - Fashion brands can differentiate themselves by capturing their clothing collections in adventurous and unconventional settings.
3. Organic and Natural Fashion Photography - Fashion companies can create a more relatable and appealing image by using authentic, non-contrived photography.
Industry Implications
1. Apparel Industry - Clothing brands can leverage adventurous marketing campaigns to attract and connect with consumers.
2. Fashion Photography Industry - Photography professionals can explore the use of natural settings to create visually striking and authentic fashion images.
3. Experiential Marketing Industry - Marketing agencies can offer brands the opportunity to create experiential campaigns that resonate with target audiences.