SBS (television) of Australia installed eco-vinyl clad recycled cardboard tree-hugger figures in Sydney parks to promote Earth Hour. A secondary intent of the viral marketing was to encourage the population to connect with Mother Nature.
Several people have participated by posing for photos with the faux huggers. Whether they actually went home and dimmed their lights for Earth Hour on Saturday, March 28th is impossible to know. But there’s always next year.
Client: SBS
Agency: US Sydney
Creatives: Josh Moore (Creative Director)
Josh Moore, Adrian Ely (Art Director)
Nigel Clark (Copywriter)
Jeff Edwards (Agency Producer)
Country: Australia
Cardboard Tree Huggers
Life-Sized Cut-Outs To Promote Earth Hour Awareness in Australia
Trend Themes
1. Eco-friendly Marketing - Opportunity for businesses to promote sustainability through creative and eco-friendly marketing campaigns.
2. Viral Advertising - Businesses can leverage the power of viral advertising to spread awareness and engage a large audience.
3. Nature Connection - Potential for businesses to create experiences that encourage people to connect with nature and promote environmental consciousness.
Industry Implications
1. Advertising - Advertising agencies can explore innovative ways to promote eco-friendly initiatives and engage consumers.
2. Photography - Photography industry can benefit from the rising trend of people posing for photos with creative eco-friendly installations.
3. Event Planning - Event planning industry can incorporate nature-themed experiences and promote environmental awareness in their events.