British actress Helen Mirren might be at the cusp of the baby boomer generation, but she channels her inner youth in the L'Oreal Age Perfect campaign. Stating that "a perfect age is now" in the commercial, she embodies exactly how her generation feels. The saying, 'Age is but a number,' never rang more true than it does for the L'Oreal Age Perfect commercial.
Ending the commercial wearing an edgy biker jacket and bright red lips, Mirren is rejuvenated by the L'Oreal Age Perfect creme in more ways than one. Bold, beautiful and full of energy, she will inspire countless of her peers to not only pick up the product, but to continue to embrace their youthfulness as well. The boomer consumer will appreciate the undertones in this commercial.
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
Trend Themes
1. Ageless Advertising - The trend of using older celebrities to promote youthfulness in beauty products challenges traditional notions of aging and creates opportunities for brands to appeal to diverse age groups.
2. Normalized Aging - The movement to destigmatize aging as a negative process aligns with the increasing demand for inclusive representation in media and opens up new markets for brands that cater to older consumers.
3. Youthful Energy - The use of vibrant, youthful imagery and language in advertising for products marketed towards older consumers disrupts age-based stereotypes and initiates conversations around the social construct of age itself.
Industry Implications
1. Beauty - The beauty industry has an opportunity to challenge norms around aging by featuring older spokespersons in advertisements and offering products geared towards the specific needs of older skin types.
2. Fashion - The fashion industry can challenge traditional notions of age-appropriate clothing and style by featuring older models and creating designs that cater to a diverse range of ages and body types.
3. Entertainment - The entertainment industry can capitalize on the trend towards ageless advertising by creating media that accurately represents age diversity and appeals to audiences of all ages.