The Lorde Solar Power merch collection was created in collaboration with sustainable fashion brand Everybody.World and it helps fans express their love of the artist, all the while sporting styles made from 100% recycled fabric.
The brand uses post-industrial cotton waste obtained from yarn factories to create its eco-friendly fabric and this resulted in the creation of ethically minded and environmentally conscious merch for Lorde. As Carolina Crespo, the company’s co-founder and managing director, says, Lorde "was specifically interested in our Trash Collection to offer fans gender-neutral pieces responsibly made from 100% recycled cotton."
Beyond the release of the Solar Power merch, Lorde is making more sustainable choices with her work by forgoing traditional plastic CDs and opting for the release of a digital album instead.
Sustainable Merch Collections
The Lorde Solar Power Merch is Made from 100% Recycled Fabric
Trend Themes
1. Eco-friendly Merchandise - Creating more eco-friendly merchandise using recycled materials can appeal to sustainability-conscious consumers.
2. Gender-neutral Clothing - Offering gender-neutral clothing options can appeal to a wider audience and promote inclusivity.
3. Digital Album Releases - Forgoing traditional physical album releases in favor of digital ones can reduce waste and production costs.
Industry Implications
1. Music Industry - The music industry can promote sustainability by collaborating with eco-conscious fashion brands to create more sustainable merchandise.
2. Fashion Industry - The fashion industry can reduce textile waste by using recycled materials in clothing production, including for collaborations with musicians and artists.
3. Tech Industry - The tech industry can support sustainability efforts by providing platforms for digital album releases and reducing the need for physical album production.