Loop Digital Wardrobe is a fashion ecosystem that digitizes and connects one user's closet to another so that they can become part of the future of fashion. Loop is on a mission to weave sustainability into the average shopping experience and it does so by digitizing items at the point of sale. This way, retailers are equipped with post-purchase data and additional analytical information.
App users benefit from being able to connect their own wardrobe with the wardrobes of friends, influencers or even strangers for the purposes of reselling, trading, upcyling or donating items to charity.
Jack Ostrowski, who launched Loop Digital Wardrobe, says "We need to make being more sustainable easy to do and fun for the customer while generating value for the retailer. We need to move the model from ownership to ‘ownershift.'"
Connected Wardrobe Apps
Loop Digital Wardrobe Digitizes & Connects the Closets of Others
Trend Themes
1. Connected Wardrobe - Fashion apps that digitize and connect users’ closets for sharing or trading items are disrupting the fashion industry.
2. Sustainable Fashion - Loop Digital Wardrobe is pioneering sustainability by incentivizing customers to resell, trade, upcycle or donate, creating new business opportunities for the fashion industry.
3. Post-purchase Analytics - Loop Digital Wardrobe's post-purchase data and analytical information is disrupting the retail industry by providing valuable insights for retailers to tailor their products and customer service.
Industry Implications
1. Fashion - Loop Digital Wardrobe is disrupting the fashion industry by incentivizing customers to resell, trade, upcycle or donate their clothes into a circular fashion system.
2. Retail - Loop Digital Wardrobe's post-purchase analytics is disrupting the retail industry by providing a new channel of customer data insights from digitizing items at the point of sale.
3. Technology - Apps like Loop Digital Wardrobe are disrupting the technology industry through digitization of physical wardrobes, creating new opportunities for AI-assisted fashion styling and inventory management.