With the soccer world's premium cup competition, the UEFA Champions League, taking place in Lisbon this year, a new ad by Ford called 'Looking for Champions,' looks to "encourage the new generations" to play the beautiful game.
Taking place in one of Lisbon's busy streets, a silver cup -- shaped vaguely like the actual Champions League trophy with its iconic ear-shaped handles -- is placed in the middle with a sign reading, "Can you lift this cup and be the next champion?" As people start approaching the trophy to lift it, however, many adults find difficulty in doing so, with one man even trying to hug it up with all his weight.
The cup, unbeknownst to onlookers, is controlled by an electromagnetic device, which meant that only children could lift it. As one child after another hoists the cup, they are greeted by an uproarious cheer from the crowd, at which point a team in a blue jersey run out on to the streets to lift the child. Ford, which is sponsoring this year's final, encourages us through the 'Looking for Champions' ad to "find the future champions."
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