Long-lasting makeup collections can be a life-saver for consumers who have demanding lifestyles or want to enjoy a dynamic night out without worrying too much about their appearance. Easy to use and absolutely striking, Shiseido's offerings embody the perfect texture, a wide range of shades, and optimal comfort.
The newest additions in the brand's long-lasting makeup collection include the SynchroSkin Radiant Lifting Foundation which is oil-free and available in a variety of shades. For those who are searching for a new lipstick—the LacuerInk LipShine comes in 12 colorways and its featherweight formula is bound to deliver on vibrant intensity, without being dry or sticky. For an air-whipped cream blush, the Minimalist WhippedPowder Blush is weightless, breathable, and will smudge-proof with a delicate matte finish. Finally, for consumers who prefer a multi-tasking formula, Shiseido's long-lasting makeup collection also features a breathable highlighter that can last up to 12 hours. Available in four shimmering shades, the product can be applied to the face, eyes, and lips.
Breathable Long-Lasting Makeup Collections
Shiseido's Complexion Line is Breathable and Durable
Trend Themes
1. Long-lasting Makeup - There is an opportunity for cosmetics companies to develop breathable, smudge-proof, and long-lasting makeup that can meet the demands of busy consumers.
2. Multi-use Cosmetics - Creating makeup products that can be used on various parts of the face can provide convenience and versatility, offering a disruptive innovation opportunity for companies.
3. Featherweight Formula - Developing makeup with a weightless formula that can still deliver vibrant intensity and optimal comfort will cater to consumer preferences, and provide an opening for innovation opportunities in the cosmetics industry.
Industry Implications
1. Cosmetics - Cosmetics companies can invest in researching and developing long-lasting and breathable makeup collections that would appeal to a wide range of consumers.
2. Beauty Products - The emergence of makeup with multi-use benefits highlights the need for research and development of beauty products that offer convenience without compromising quality.
3. Personal Care - The creation of featherweight makeup that delivers optimal comfort and long-lasting wear aligns with consumer preferences for greater health and wellness, offering innovation opportunities in the personal care industry.