Trend Hunter has covered a lot of (RED) products, but in February, we posted that the massive hype for (RED) has yielded only $11 million for charity. Disappointing. Well, now we are seeing new companies that are taking the cause into their own hands... but without the (RED) trademark.
Logan Real's custom designed shoes are not “officially†a part of Bono's Product (Red) Campaign. To be honest,.. I don't really care. All I know is that #1 It's a great idea to see other people use the color RED for GOOD. And #2 These shoes are a breath of fresh air Compa(RED) to some of the other (RED) products we've seen in the past.
Instead of screaming (RED)! They just whisper,.. “yeah,.. I know what's upâ€
10% of the net online sales from the Logan Real Red Collection will go toward the Global Fund to fight AIDS.
This dude from Miami has talent and a conscience,.. not to mention more custom shoes to choose from,.. plus some real nice tees and some stunning leather goods,.. go check him out!
Logan Real Red Collection
Proving You Can Fight AIDS Without The (Red) Trademark
Trend Themes
1. Non-(red) Cause Products - The emergence of companies offering products without the (RED) trademark presents an opportunity for disruptive innovation in cause marketing.
2. Quiet Advocacy - Products that subtly promote a cause, like Logan Real's shoes, open up possibilities for disruptive innovation in the way brands support charitable initiatives.
3. Customized Cause Products - Logan Real's custom-designed shoes and other products showcase the potential for disruptive innovation in creating personalized items that support a cause.
Industry Implications
1. Footwear - The footwear industry can explore disruptive innovation opportunities by developing customized products that support specific causes.
2. Apparel - The apparel industry can tap into disruptive innovation by producing items that subtly promote and contribute to charitable causes, like Logan Real's tees.
3. Accessories - The accessories industry, particularly leather goods, can pursue disruptive innovation by offering customized items that support noble causes, following Logan Real's example.