L’Occitane en Provence, a French luxury beauty and bath brand, has launched a new suite of sustainable amenities designed specifically for hotels. According to the company, the new line was created in an effort to help hotels reduce their carbon footprints by reducing the need for single-use plastic.
Like the brand's other popular lines -- Aromachology, Citrus Verbena, and Shea Verbena -- all of the new hotel-oriented products were formulated in the beauty brand's high-tech laboratory, which is located in southern France. The new eco-friendly line is representative of the brand's broader commitment to sustainability; L’Occitane en Provence has stated that by 2025 it aims for 75 percent of its bottled products to be entirely recyclable.
"We are delighted to unveil our new sustainable eco-designed amenities, which greatly reduce waste and the need for plastics in the hospitality sector," says Frédéric Darque, general manager for B2B and spa at L’Occitane.
Eco-Friendly Hotel Soaps
L’Occitane en Provence Launches New Line of Sustainable Hotel Amenities
Trend Themes
1. Sustainable Hotel Amenities - The launch of L'Occitane en Provence's new line of sustainable hotel amenities presents an opportunity for hotels to reduce their carbon footprint by reducing single-use plastic.
2. Eco-friendly Beauty Products - L'Occitane en Provence's commitment to sustainability in their new line of eco-friendly hotel amenities is part of a broader trend towards eco-friendly beauty products.
3. Recyclable Product Packaging - L'Occitane en Provence's goal of making 75% of its bottled products recyclable by 2025 represents a larger trend towards recyclable product packaging in the beauty industry.
Industry Implications
1. Hospitality - The launch of L'Occitane en Provence's new line of sustainable hotel amenities represents an opportunity for hotels to align with consumer preferences for eco-friendly options.
2. Beauty - L'Occitane en Provence's commitment to sustainability in their new line of eco-friendly hotel amenities presents an opportunity for the beauty industry to further embrace eco-initiatives.
3. Packaging - L'Occitane en Provence's goal of increasing recyclable packaging presents an opportunity for businesses in the packaging industry to invest in sustainable materials and technology.