Creative agency Nice and Serious launches the 'Useless' platform which is dedicated to providing individuals with tips for reducing plastic use, as well as a directory of local zero-waste shops. As sustainability-focused consumerism is on the rise, we are expected to see many resources like this become available to planet-conscious individuals.
The digital directory is characterized by an accessible identity. Through a design-friendly and whimsical aesthetic, Nice and Serious are able to engage visitors in a more open and less confrontational manner. The local zero-waste shops are spotlighted in an interactive map which instills a sense of agency in the user and allows them to experience the resource hands-on.
The idea for the resources was initiated by an in-office conversation around the disproportionate use of plastics when it comes to packaging and grocery shopping.
Online Zero-Waste Shop Catalogs
Nice and Serious Points Londoners to Their Local Zero-Waste Shops
Trend Themes
1. Zero-waste Lifestyle - As sustainability-focused consumerism is on the rise, the opportunity for creating experience-based online platforms that help individuals adapt to a zero-waste lifestyle is ripe.
2. Digital Directories - The increasing demand for zero-waste shops creates an opportunity for creating interactive digital directories that enhance customer experience and promote engagement with sustainable lifestyle choices.
3. Design for Sustainability - The rise in eco-conscious consumerism invites businesses to create visual and interactive designs that encourage adoption of sustainable lifestyle choices.
Industry Implications
1. Eco-friendly Retail - Online zero-waste shops like the 'Useless' platform create new opportunities for businesses to enter the eco-friendly retail market and provide consumers with sustainable alternatives.
2. Sustainability Consulting - The increasing adoption of sustainable practices and rise of sustainability-focused consumerism offer an opportunity for consulting firms to advise businesses on how to reduce impact and adopt eco-friendly business practices.
3. Digital Marketing - The demand for interactive and visually appealing digital platforms that promote sustainable lifestyle choices creates a new market for digital marketing agencies to create and promote such resources.