As information surrounding climate change push more consumers to live sustainably, the Living Christmas Company is helping consumers celebrate the holidays in an eco-friendly way.
The brand "loans" living Christmas trees to consumers in Southern California, only to replant them in the soil after the holidays. The Christmas-tree-rental service means consumers can enjoy the fresh and festive scent of pine in their homes while reducing their carbon footprint.
Since these trees typically end up being turned into mulch–or worse, being sent to landfill–replanting the tree offers a variety of eco-friendly benefits. For example, more trees ensure there is more oxygen and less carbon, provides a habitat for wildlife, reduce erosions, and reduce the effects of flooding.
Eco-Friendly Live Holiday Trees
Living Christmas "Loans" Live Trees and Replants Them After
Trend Themes
1. Living Christmas Trees - The concept of renting live Christmas trees to consumers is a disruptive innovation opportunity for nurseries, tree farms, and landscapers.
2. Sustainable Holiday Decor - The trend towards eco-friendly holiday décor presents disruptive innovation opportunities for companies in the home goods, interior design, and event planning industries.
3. Circular Business Models - The trend towards circular business models, where products are reused or recycled, presents a disruptive innovation opportunity for companies in the Christmas tree industry.
Industry Implications
1. Nurseries - Nurseries can capitalize on the trend of renting live Christmas trees by expanding their offering and promoting their eco-friendly nature.
2. Tree Farms - Tree farms can adopt a circular business model by replanting the trees after rental, and also expand their offering to include live tree rentals.
3. Home Goods - Home goods companies can develop sustainable and eco-friendly holiday décor products to appeal to environmentally conscious consumers.