For years, people of all ages have been identifying with Mr Men and Little Miss characters like Little Miss Bossy and Little Miss Sunshine, and now there's Little Miss Waste Less for environmentally friendly people to see themselves in. This all-new character was created in collaboration with green cleaning brand Ecover and she hopes to inspire future generations to be more conscious about their plastic consumption. Little Miss Waste Less is all about getting families to refill and reuse where possible in their routines.
Little Miss Waste Less sports a blue body and a green ponytail that mirrors the Earth's land and sea. Little Miss Waste Less practices what she preaches by mending holes in her socks, carrying reusable bags when shopping and collecting rainwater to use in her garden.
Inspiring Eco-Aware Characters
Little Miss Waste Less Inspires Families to Reuse and Refill
Trend Themes
1. Eco-friendly Characters - Creating characters with a focus on sustainability can encourage environmentally friendly behavior.
2. Refill and Reuse Revolution - Focusing on refilling and reusing items can help reduce plastic consumption and waste.
3. Brand Collaborations - Collaborating with other brands can help promote sustainability and eco-friendly practices.
Industry Implications
1. Green Cleaning - Green cleaning brands can partner with eco-friendly characters to promote sustainable practices.
2. Children's Entertainment - Creating eco-friendly characters can inspire young generations to adopt sustainable habits and products.
3. Gardening and Outdoors - Encouraging rainwater collection and other eco-friendly practices in gardening can help reduce water waste and promote sustainability.