Mouthwash brand Listerine has debuted the new concentrate refills, allowing customers to refill their Listerine products without purchasing a new bottle. As refillable products become commonplace in most categories, brands are experimenting with Refill-at-home models to make their products more accessible. Marketed as a way for consumers to help contribute to healthier mouths and a healthier planet. The reusable bottle, composed of PET with a PP closure, is also readily recyclable.
"Listerine is committed to helping people achieve the best oral care in a way that is responsible and more sustainable to help protect our planet," says Jessica Snell, R&D director of Global Oral Health at J&J. "The Listerine Cool Mint Zero Alcohol Concentrate product was prioritized by Listerine’s scientists and packaging engineers, who worked to ensure that it met our rigorous standards for product safety, quality, and efficacy."
Mouthwash Concentrate Refills
Listerine Debuts Sustainable Mouthwash Refills in a PET Bottle
Trend Themes
1. Refill-at-home Models - As refillable products become commonplace in most categories, there is an opportunity for brands to experiment with Refill-at-home models to make their products more accessible and sustainable.
2. Sustainable Packaging - The use of PET bottles with PP closures is an example of sustainable packaging where brands can explore similar solutions to reduce the environmental impact of their packaging.
3. Health and Sustainability Focus - Brands that prioritize consumer health and sustainable practices, like Listerine, can see growth opportunities in the market that values wellness and the environment.
Industry Implications
1. Oral Care Products - Oral care brands can explore refillable products and sustainable packaging solutions to provide better accessible and sustainable products to consumers.
2. Consumer Packaged Goods - Consumer packaged goods companies can adopt sustainable practices like refill-at-home models and packaging solutions to meet consumers' demands for more environmentally friendly products.
3. Sustainability Consulting - Consulting firms specializing in sustainability can offer expertise to companies seeking to adopt sustainable practices and packaging solutions to reduce their environmental impact.