This liquid exfoliant by Paula’s Choice is suitable for all skin types. The formula works to remove dead skin cells and clear pores. Titled the ‘Skin Perfecting 2% BHA Liquid Exfoliant,’ the formula is powered by salicylic acid and is free of parabens, fragrance, and colorants. As the name might suggest, the product also contains the beta-hydroxy acid, or BHA, which "mimics the natural exfoliation process of younger skin by helping it shed extra layers while unclogging and clearing pores."
Paula’s Choice’s liquid exfoliant creates an even, radiant tone, while also treating signs of aging to deliver younger-looking skin. The luxe brand can be found in Nordstrom and it also accepts empty packaging back for recycling and reuse, meeting the standards for a sustainable beauty business which is extremely important in this day and age.
Skin-Perfecting Liquid Exfoliants
Paula’s Choice Highlights Its 2% BHA Liquid Exfoliant
Trend Themes
1. Liquid Exfoliants - The trend of using liquid exfoliants is growing as consumers look for effective and gentle ways to exfoliate their skin.
2. BHA Exfoliants - The use of beta-hydroxy acid (BHA) exfoliants is gaining popularity due to its ability to mimic natural exfoliation process and unclog pores.
3. Sustainable Beauty - With more consumers focusing on sustainability, beauty brands that offer eco-friendly and recycling options have the potential to disrupt the industry.
Industry Implications
1. Beauty and Skincare - More beauty and skincare companies are likely to create liquid exfoliants for different skin types and age groups.
2. Cosmetics Retail - Retailers who offer eco-friendly and sustainable beauty products have the potential to disrupt traditional cosmetics retail.
3. Personal Care Packaging - Innovative and eco-friendly packaging solutions for personal care and beauty products have the potential to become the next disruption in the industry.