This comedic campaign by Liberty Mutual Insurance is titled 'The Board' and features the brand's new mascot LiMu Emu. The emu is seen wearing the brand's signature yellow uniform along with aviator shades. The commercial also stars a Liberty Mutual Insurance representative named Doug who acts as a fellow investigator in a detective-inspired scene.
Instead of solving links to a crime, the bird and insurance rep investigate how a group of drastically different people can all benefit from Liberty Mutual Insurance's new, customized plans.
With a fun new mascot LiMu Emu and a humorous theme, this insurance ad captures viewers' attention while highlighting Liberty Mutual Insurance's new policy. The policy is all about personalization and aims to ensure members are only paying for what they need without unnecessary extras.
Emu Insurance Mascot Ads
Liberty Mutual Insurance's 'The Board' Ad Features LiMu Emu
Trend Themes
1. Customized Insurance Plans - Liberty Mutual's personalized policy highlights an opportunity for insurance companies to offer customized plans to their customers.
2. Humorous Advertising Campaigns - LiMu Emu's comedic campaign shows the potential for businesses to use humor in their advertising to capture viewers' attention.
3. Brand Mascots - LiMu Emu's role as a brand mascot highlights an opportunity for companies to create memorable and recognizable characters to represent their brand.
Industry Implications
1. Insurance Industry - The personalized policy offered by Liberty Mutual highlights an opportunity for other companies in the insurance industry to explore customization options.
2. Advertising Industry - LiMu Emu's successful campaign shows the potential for the advertising industry to incorporate humor into their marketing strategies.
3. Marketing Industry - The use of a brand mascot in Liberty Mutual's campaign highlights an opportunity for companies in the marketing industry to create memorable characters for their clients.