Ahead of National Picnic Day, Modern Picnic, the sophisticated lunchbox alternative brand, debuted a limited edition scarf made of 100% silk. The scarf pays homage to the concept of picnicking and the chic accessory can be worn in three ways: as a bracelet, in your hair or on your bag. The silk carf retails for $35 and comes in a custom made, pop-art checkered print with the Modern Picnic logo and playful picnic-themed colors.
Modern Picnic was founded by Ali Kaminetsky. After moving to the big apple to start a job in retail, Kaminestsky discovered that bringing in her lunch was more cost-efficient and healthier. However, after searching online, she felt there was a need for contemporary, feminine lunchboxes, and thus, Modern Picnic was born.
Vibrant Picnic-Themed Scarves
Modern Picnic Launches Limited Edition Scarf for National Picnic Day
Trend Themes
1. Picnic-inspired Fashion - There is an opportunity for fashion brands to create picnic-inspired clothing and accessories for a trendy yet functional aesthetic.
2. Multi-use Accessories - There is a growing market for accessories that serve more than one purpose, such as bracelets that can be worn as hair ties or scarves that can be worn as bracelets or bag embellishments.
3. Affordable Luxury - Brands can capitalize on the demand for luxurious products at an affordable price point by incorporating high-end materials into more accessible items, such as silk scarves.
Industry Implications
1. Fashion - Fashion brands can leverage the trend towards picnic-inspired aesthetics by creating clothing and accessories with playful patterns and colors.
2. Jewelry - Jewelry brands can create multi-use accessories that serve as both jewelry and functional items, such as hair ties or bag embellishments.
3. Luxury Goods - Brands in the luxury goods market can expand their reach by offering affordable items made with high-end materials, such as silk scarves.