Mulberry is working towards its goal of becoming net-zero by 2035 and it is now introducing its very first carbon-neutral collection with Lily Zero. This sustainably minded collection shares 12 styles that are carbon-neutral and made in Mulberry’s carbon-neutral Somerset factories with carbon-neutral leather sourced from a tannery in Germany that measures, reduces and offsets its carbon emissions.
Additionally, the luxury British label uses a Life Cycle Assessment to ensure that the styles are truly carbon-neutral from field to shop floor. This process considers all components of the luxury bags, as well as their packaging, transportation and more.
The collection introduces products like The Lily, a day-to-evening bag, as well as an augmented reality filter on Instagram that lets people immerse themselves in an ethereal world where they can virtually try on the bag.
Luxe Carbon-Neutral Bags
The Mulberry Lily Zero Collection Shares 12 Earth-Friendly Styles
Trend Themes
1. Carbon-neutral Luxury Products - The Mulberry Lily Zero collection showcases a trend towards carbon-neutral luxury products, offering an opportunity for luxury brands to differentiate themselves and appeal to eco-conscious consumers.
2. Sustainable Supply Chain Management - Mulberry's use of a Life Cycle Assessment to ensure carbon-neutrality from field to shop floor highlights a trend towards sustainable supply chain management, presenting an opportunity for businesses to assess their own supply chains and implement eco-friendly practices.
3. Augmented Reality Retail Experiences - Mulberry's introduction of an augmented reality filter on Instagram to virtually try on bags hints at a trend towards personalized augmented reality retail experiences, creating an opportunity for retailers to provide immersive and interactive experiences for their customers.
Industry Implications
1. Luxury Fashion - The carbon-neutral Mulberry Lily Zero collection showcases opportunities for the luxury fashion industry to innovate and differentiate themselves by offering eco-friendly products and utilizing sustainable practices in their supply chains.
2. Leather Goods Production - Mulberry's use of carbon-neutral leather sourced from a tannery in Germany that measures, reduces, and offsets its carbon emissions highlights a trend towards environmentally conscious leather production and presents opportunities for leather goods producers to implement similar practices.
3. Retail Technology - Mulberry's use of an augmented reality filter on Instagram to virtually try on bags presents opportunities for technology companies to develop more personalized and interactive retail experiences using augmented reality technology.