The Secret Life of Things Project seeks to educate consumers about the hidden world of product production and waste, and their latest video 'Life Pscyle-ology' focuses on cellular phones.
The animated short follows a downtrodden phone who has been thrown out by his owner after less than a year and his dismal prospects for the future. 'Life Pscyle-ology' may be animated and have some comedic moments, but it also makes an important point in this anthropomorphized tale. Despite the fact that cell phones are full of valuable materials that could potentially be reused, the video illustrates that barely a fraction of them actually ever are.
Hopefully this video will be a part of the movement that changes that sad reality.
Animated Phone Chronicles
‘Life Psycle-ology’ Explores The Life and Death of a Cellular Mobile
Trend Themes
1. Product Lifecycle Awareness - Creating animated content to educate consumers about the lifespan and waste of products, highlighting the need for greater awareness and responsible consumption.
2. Material Reuse Potential - Exploring the untapped potential of reusing valuable materials found in consumer electronics, such as cell phones, to reduce waste and environmental impact.
3. Anthropomorphized Sustainability Messaging - Using animated storytelling to convey sustainability messages through relatable characters and narratives, aiming to engage and inspire viewers to take action.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can leverage animated content to highlight the environmental impact of their products and encourage responsible consumption and recycling.
2. Waste Management and Recycling - The waste management and recycling industry can explore opportunities to improve the collection and recycling of valuable materials from discarded consumer electronics, especially cell phones.
3. Film and Animation - The film and animation industry can play a role in creating engaging and educational content, such as 'Life Psycle-ology', to raise awareness about sustainability and provoke positive behavior change.