The Daylight App has partnered with Civil Jewelry to offer a new LGBTQ Luxury Rewards program designed to support the LGBTQ+ community. Through this rewards program, the partnered companies will award 10% cash back to users with FDIC-insured accounts who spend money at LGBTQ-owned, or LGBTQ-allied businesses. Additionally, through the Daylight banking app, users will be able to see how queer-friendly their spending habits are, with transactions highlighted that support the LGBTQ+ cause.
Through this collaboration, Daylight and Civil Jewelry aim to reinforce the notion that fashion, jewelry, and clothing are for everyone, without exceptions. Civil Jewelry CEO Blackly Thornton stated: "Jewelry is about brand value and equality," when speaking on the importance of supportive campaigns such as this one.
Civil Jewelry is not the first company that Daylight has partnered with to support a positive cause, as the app has previously partnered with a number of LGBTQ-owned, LGBTQ-friendly, and Black-owned businesses for similar promotions.
LGBTQ+ Business-Supporting Programs
The Daylight App and Civil Jewelry are Rewarding LGBT Spending
Trend Themes
1. LGBTQ+ Luxury Rewards Program - The Daylight App and Civil Jewelry have partnered to create a rewards program that offers cash back to users who support LGBTQ-owned and LGBTQ-allied businesses.
2. Queer-friendly Spending Habits - The Daylight banking app allows users to track and highlight transactions that support the LGBTQ+ cause, helping users make more conscious and inclusive spending choices.
3. Supportive Campaign Collaborations - Daylight's partnership with Civil Jewelry is part of a series of collaborations with businesses that aim to support positive causes, such as LGBTQ-owned, LGBTQ-friendly, and Black-owned enterprises.
Industry Implications
1. Fashion and Jewelry - The LGBTQ+ luxury rewards program opens up opportunities for fashion and jewelry brands to attract and engage with LGBTQ+ consumers.
2. Banking and Financial Services - The Daylight app's queer-friendly spending tracking feature presents an innovation opportunity for banking and financial institutions to cater to the unique needs and values of the LGBTQ+ community.
3. Diversity and Inclusion Initiatives - The collaboration between Daylight, Civil Jewelry, and other businesses highlights the potential for industries across the board to implement supportive campaigns and initiatives that promote equality and inclusivity.