Levi's Icons Re/Outfitted is a new project that's unfolding in partnership with creative agency The Visionary Lab to remix the look of Vitra chairs with discarded denim. Denim's reputation as a durable and fashionable material makes it a choice that not only adds a touch of style but also has the potential to stand up to the rigors of everyday use. In these designs, products from Eames, Panton and more are refreshed with repurposed pieces from Levi's.
For this project, fashion designer and textile artist Sophie Cagniart breathed new life into Charles & Ray Eames’ Plywood Group LCW Chair with Levi's 501 jeans, which are celebrating their 150th anniversary this year.
With Icons Re/Outfitted, Levi's emphasizes: "Waste isn’t waste until you waste it."
Repurposed Denim Furniture
Levi's Icons Re/Outfitted Refreshes Iconic Designs with Discarded Denim
Trend Themes
1. Repurposed Denim - The trend of repurposing denim materials for furniture design offers a unique and sustainable approach to interior decor.
2. Fashion-driven Furniture - The growing trend of incorporating fashion elements into furniture design presents an opportunity for innovative collaborations and unique aesthetics.
3. Sustainable Upcycling - The emerging trend of sustainable upcycling in furniture design opens up possibilities for creating eco-friendly products with discarded materials.
Industry Implications
1. Home Furnishings - The home furnishings industry can explore the use of repurposed denim materials to create eco-friendly and stylish furniture pieces.
2. Fashion - The fashion industry can tap into the growing demand for fashion-driven furniture collaborations to expand their product offerings and reach a broader audience.
3. Sustainable Design - The sustainable design industry can leverage the trend of sustainable upcycling to create innovative and environmentally conscious furniture solutions.