The latest ads in the ubiquitous Levi's Live Unbuttoned campaign come from India with a superhero twist.
Created by Fisheye Creative Solutions, Bangalore, the ads promote Levi's Button Fly Jeans by showing that they possess the power to fly.
And even though I can attest to the freedom of a zipper compared to buttons, I highly recommend that you do not attempt these dangerous poses at the edge of your roof.
The ads feature Indian film actor Akshay Kumar.
Implications - This ad scores a ten with me for creativity. Credit can be given to ad agency Fisheye Creative Solutions in Bangalore, india. The photography was completed by Tejal Patni, the shoot's creative director and copywriter was Robert Anthoney. The Art Director was Prem Shankar, and the CEO & Strategy Head is Dave Banerjee.
Dangerous Denim Ads
Levi's Button Fly Jeans Leave You On the Edge
Trend Themes
1. Superhero-themed Advertising - Opportunity to explore creative and innovative ways to incorporate superhero themes in advertising campaigns for various products and industries.
2. Dangerous Marketing Stunts - Potential for brands to create impactful and memorable campaigns by pushing boundaries and incorporating risky elements.
3. Celebrity Endorsements - Growing trend of using celebrity ambassadors to promote products and enhance brand visibility across different markets.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop unique and engaging campaigns that capture consumers' attention and generate buzz.
2. Fashion - Potential for fashion brands to experiment with unconventional advertising approaches to showcase their products and create a distinct brand identity.
3. Entertainment - Rising demand for celebrity endorsements in the entertainment industry as a powerful marketing tool to increase brand recognition and connect with consumers.