The brand 'Legna London' offers a wide range of scented candles that were designed to appeal to the male demographic.
The collection of candles are made from a natural wax blend created from ingredients such as natural soybean, rapeseed oils and other "secret natural ingredients." The candles were specifically designed to be friendly to the environment and are made from "non-petroleum renewable resources." The collection has three different scents including Wisdom that has notes of leather, Unity that has a spicy scent and Strength that has sweet and smokey notes.
Legna London's scented candles are suited for anyone who prefers smokier and deeper scents than the fruity or floral ones that most candles tend to offer.
Male-Targeted Candles
'Legna London' Has a Range of Candles with Outdoorsy Scents
Trend Themes
1. Male-targeted Candles - Opportunity for disruptive innovation: Develop a range of candles with unique masculine scents to cater to the male demographic.
2. Natural Wax Blend - Opportunity for disruptive innovation: Create a line of environmentally-friendly candles using a natural wax blend made from non-petroleum renewable resources.
3. Deeper and Smokier Scents - Opportunity for disruptive innovation: Introduce candles with unconventional scents that offer a smokier and deeper aroma compared to traditional fruity or floral candles.
Industry Implications
1. Home Fragrance - Opportunity for disruptive innovation: Revolutionize the home fragrance industry by developing unique scent profiles and targeting specific demographics.
2. Eco-friendly Products - Opportunity for disruptive innovation: Capitalize on the growing demand for eco-friendly products by creating sustainable candles made from natural ingredients.
3. Masculine Grooming - Opportunity for disruptive innovation: Expand into the masculine grooming industry by offering scented candles that complement other male-targeted grooming products.