Nestle is expanding its selection of frozen meals with the new Lean Cuisine Bowls lineup.
The new Lean Cuisine Bowls line is a selection of 18 frozen entrees. The new lineup includes 13 updated recipes from the regular Lean Cuisine line, but with 20% more food in each serving compared to the frozen tray version. Some of the tasty combos featured in the lineup include Roasted Turkey & Vegetables made with an orange balsamic sauce, Four Cheese Tortelloni with Pesto served with zucchini, peppers, and tomatoes, and Korean-Style Rice & Vegetables doused in a spicy Gochujang sauce.
Like most Lean Cuisine meals, the new bowls are low in calories and can be prepared in minutes in the microwave.
Frozen Bowl-Themed Meals
Nestle New Lean Cuisine Bowls Lineup Includes 18 Entrees
Trend Themes
1. Expansion of Frozen Bowl-themed Meals - The frozen food industry can extend the potential of creating new flavors in the bowl category to reach a wider range of consumers
2. Healthy and Convenient Frozen Meals - The convenience food industry can leverage this trend by innovating and creating low-calorie ready-to-eat frozen meals to satisfy the health-conscious consumers
3. Increased Servings in Frozen Meals - The food industry can capitalize on this trend by offering larger portions to cater to consumers who require bigger servings of food
Industry Implications
1. Frozen Food Industry - This industry can use the trend to create diverse bowls menu and compete in the market more effectively
2. Convenience Food Industry - This industry can innovate and create healthier and more diverse products that can meet a wider range of dietary preferences and meet the demands of the constantly growing health-conscious population
3. Food Service Industry - This industry can use this trend to offer a wider range of low-calorie and convenient frozen meals that can cater to different dietary preferences