The Lanvin Spring/Summer 2013 campaign has models dressed in opulent silk dresses and lavish accessories with a tinge of mystery.
Though the clothes are absolutely divine, what is particularly interesting about the campaign is the styling and positioning of the models. Using a blue tainted filter, the three models are positioned in such a way to allow for each model as well as the clothes they are sporting to be displayed equally. The color palette is mainly in muted colors though there are pops of neon yellow and pinks scattered throughout. Crocodile skinned purses and chunky gold bangles and chokers are some of the stand out accessories of the collection, which exude minimalism an elegance. Though nighttime wear dominates the Lanvin Spring/Summer 2013 campaign, particularly asymmetrical and tunic styles, there are also a few suits and black leotard numbers present throughout.
Ominous Resort Campaigns
Lanvin Spring Summer 2013 Exudes Minimal Opulence
Trend Themes
1. Minimalist Luxury Fashion - The Lanvin Spring/Summer 2013 campaign showcases opulent silk dresses and lavish accessories with a minimalistic twist, opening opportunities for disrupting the luxury fashion industry.
2. Strategic Styling and Positioning - The use of a blue tainted filter and strategic positioning of models in the Lanvin Spring/Summer 2013 campaign presents opportunities for disruptive innovations in fashion photography and visual storytelling.
3. Muted Colors with Neon Accents - The muted color palette with pops of neon yellow and pink in the Lanvin Spring/Summer 2013 campaign suggests opportunities for disruptive color trends in the fashion industry.
Industry Implications
1. Luxury Fashion - The Lanvin Spring/Summer 2013 campaign sets a trend for minimalist luxury fashion, creating opportunities for disruptors in the high-end fashion industry.
2. Fashion Photography - The strategic styling and positioning in the Lanvin Spring/Summer 2013 campaign indicate potential for disruptive innovations in fashion photography techniques and visual narratives.
3. Color Trends - The combination of muted colors and neon accents in the Lanvin Spring/Summer 2013 campaign presents disruptive opportunities for color trends in the fashion and design industries.