What is up with these ads? The idea of the campaign is to promote Senac Language School and how it teaches you the language well enough to deal with any situation. I totally get the Italian and Spanish Language ads, but I am confused by the English one. Each ad presents a scenario where a tourist is scared and it would be helpful to know how to communicate at the moment. From bull fighting in Spain, a man leaning on the Leaning Tower of Pisa in Italy, to the confusing Osama Bin laden look-alike about to detonate himself. Is it an indication that terrorists are well-versed in English, so you can argue with them? Or that they target Britain, who's flag colors are represented in the ad? I have no clue.
The ads were created by Art&C Communication Advertising Agency, Brazil; with art director and illustrations by Bruno Barbosa.
Trivialising Serious Issues
Language School Ads
Trend Themes
1. Language School Ads - Opportunity for language schools to create humorous and attention-grabbing advertisements that promote the practical benefits of language learning in real-life situations.
Industry Implications
1. Advertising Industry - Disruptive innovation opportunity for advertising agencies to develop creative and compelling campaigns that engage viewers and leave a lasting impression.
2. Education Industry - Opportunity for language schools to leverage humor and relatable scenarios in their advertising to attract students and showcase the practical applications of language learning.
3. Tourism Industry - Disruptive innovation opportunity for tourism boards and travel agencies to collaborate with language schools and create campaigns that highlight language skills as a valuable asset for travelers in various destinations.